It Started in Africa was a project dreamed by the minds and hearts of a Tanzanian and a Portuguese. The premises for this project were that everyone must be able to experience the most incredible places in the world and that, regardless of a safari being a luxurious or budget one, the price must be fair.
What we promise: Flexibility and all our dedication in every safari, cheerful and experienced guides, instructed cooks who deliver the best food, instant customer support, high-end binoculars and top equipment.

Our motto: Every safari is a different one. Be fair, be flexible, be good - Every single time

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When someone thinks of Africa, he will be probably thinking about Tanzania. It is in this beautiful country in east Africa that some of the continent's most vivid images come to life: Snow-capped Kilimanjaro, rhinos standing proud in Ngorongoro Crater and Wildebeests' herds crossing a river full of crocodiles in the Serengeti Plains.

Besides allowing you to climb the World tallest free standing mountain without any special equipment, letting you explore the roughness of the best game reserves on Earth, Tanzania is also home of Zanzibar, an island with some, if not the best beaches in the World, along with beautiful and intriguing Swahilli towns and ruins.

Tanzania was voted the best country for African Safaris by over 1000 industry experts

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We believe the local communities should be able to benefit from the increasing tourism. Our safaris usually include cultural programs that allow the travelers to visit local Maasai villages (authentic places, not touristic shows), which enables them to get a much more rewarding and richer safari experience while, at the same time, supporting the local community.

We also make sure that our guides (which, we believe, are the most important asset in any safari) are paid above what most companies pay. Our guides are our stars and the ones who can transform a great safari in a life changing experience.

Your Safari will be much more rewarding if it has a positive impact among the local community.

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Thank you 'It Started in Africa' - We very much enjoyed the 5 day/4 night safari in Lake Manyara, Serengeti, and Ngorongoro. We saw the big 5 including four leopards and a male lion which is very rare. Seeing the cheetah hunt for prey was one of the best parts of the animal watching experience along with how close some of the animals were. Isaac, our driver was not only knowledgeable...

William Wang - United States of America